Lea County Fair & Rodeo Parade Registration

🎉🤠 The countdown is on! One of Lea County's most cherished traditions is making its way through the streets of Lovington once again, and we want YOU to be part of the celebration!

Join us as the Lovington Chamber of Commerce celebrates 90 years by hosting the 2026 Lea County Fair & Rodeo Parade on Saturday, August 1st at 10:00 AM. Whether you're representing a business, organization, school, club, classic car, equestrian group, or simply want to show your community spirit, we invite you to be part of this exciting hometown tradition!

📝 Registration Deadline: Thursday, July 30 at 5:00 PM

Before your registration is complete, all participants must:
✅ Submit the Parade Registration Form
✅ Complete the Participant Waiver located in the Register for Events section of our website

📢 Please Note: The official parade route will be announced soon pending final approvals.

Let's make this year's parade one to remember by celebrating our community, our heritage, and the excitement of the Lea County Fair & Rodeo! We can't wait to see the creativity, pride, and hometown spirit you bring to this year's event.

🎩✨ Register today and help us continue this long-standing Lea County tradition!

Why Join LCOC

The Lovington Chamber of Commerce is dedicated to maximizing, promoting, and encouraging the development, growth, and expansion of small and minority-owned businesses throughout Lovington and Lea County. We are the resource to advocate, publicize and network your business. Your success is our success.

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Benefits to our Memberships

As a Lovington Chamber member, you can maximize the development of your business by utilizing the membership benefits accessible to you.

Networking Opportunities
Business Referrals
Ribbon Cutting Ceremony’s
Notary Public Services
Ambassador Program
Newsletter
Social Media Network
Business Card Display
Website Listing
Workshops
Seminars
Membership Spotlight
Member-to-Member Discounts

History of Lovington Area

Lovington was established at the beginning of the 20th century. The first store was built in 1908 and was named "Jim B. Love Grocery Store." The first post office was also housed in the store, and Jim Love was appointed postmaster. In 1917 Lea County was formed from parts of Chaves and Eddy County, and Lovington was designated as the county seat.

From the time of its establishment, Lovington was primarily a ranching and farming center. Oil was discovered in 1928 but did not have a significant impact on the economy until 1950 when the Denton pool, located nine miles northeast of Lovington, was discovered. In a short time the Denton pool had 92 flowing wells and, along with subsequent oil development, shaped the economy, labor force, and life style of present day Lovington.

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Population changes in Lovington during the first half of the century reflected the steady growth in farming and ranching, while changes since 1950 have been related to the oil and gas industry. Only recently has the dairy industry begun to take part in our growth. The Census Bureau counted 411 people in the city in 1920. By 1940, the number had grown to 1,916 and between 1940 and 1960 Lovington experienced a 500 percent increase in population. Since that time the climb has leveled to a population of 11,399 as of 2016. Lovington’s climate, like much of eastern New Mexico and western Texas, is characterized by warm summer days, cool nights and mild sunny winters. The summer months have average maximum temperatures in the 90s cooling down to the 60s at night while the daytime maximums in the winter range from the 50s to 60s.

Community spirit appears to have prevailed from the very first in the new town of Lovington as it still does today.